I often encounter senior managers who make the decision to improve their organizational culture. They use slogans, exhortations, they post pretty pictures on the wall, they hand out values cards. They might even use accountability to drive out old culture adherents from the organization. News flash! All of this is a waste of effort and potentially destructive to the organization if it's all you do. Culture exists deep in the collective memory of the organization. It cannot be changed as much as it can be channeled and subtly influenced. To access this level of skill requires you to know the assumptions your company is operating from. To find these requires you to be a detective. Your employees can't tell you what they are, they don't know either! In this cast, we explore the three levels of organizational culture and how to gain access to the deep level that drives how your organization reacts both internally and externally. If you are even wondering about a change in culture, you need to listen to this cast.